The Woman’s Hospital Labor Day Luncheon
“Make a Statement”
Co-chaired by The Woman’s Hospital and the March of Dimes, the 12th Annual Labor Day Luncheon & Style Show not only made a bold statement on the runway, but it also made a big impact for NICU families. The theme, “Make a Statement” was inspired by the Avant Pop movement characterized by a combination of avant-garde + modern day pop culture. Avant Pop fashion is empowering, eclectic, mesmerizing and edgy–all the characteristics that this years campaign pieces and event sought to achieve and exude. The bold creative direction is complimented by inspiring quotes from fashion visionaries like Coco Channel. 500 people attended the event that raised $52,000 for the March of Dimes.
Making its own statement, the invitation had an unusual roll-fold and featured bold graphics and messaging.
The flat invitation—front and back sides.
Paper City print ad.
Targeted email campaign to past and prospective attendees.
The invitation, emails and ads drove to a unique landing page with details and a registration form.
Program materials followed the bold, non-conformist theme of the show.
Every event detail was influenced by the "Make a Statement" theme.