Natrol Kids Melatonin
New Product Launch
“It’s Time for Natrol”
Natrol, the #1 brand of melatonin launched their new line of Kids Melatonin products in 2019. The goal of this campaign was to introduce parents to the Kids Melatonin products – safe, effective and 100% drug-free solutions to help kids get to sleep and stay asleep – and drive trial.
When all else has failed and your child can’t sleep, it’s time for Natrol.
The campaign visual direction utilized our eye-catching, whimsical and branded monster who puts a hopeful spin on a nighttime downer. The foundation of our campaign was our :30 animated video. It was cut down and resized for multiple social deliverables.
The campaign featured video and static social ads.
Instagram carousel ad
Facebook canvas ad included static and video messaging.
Both the social and digital display advertising drove users to the Kids Melatonin landing page.
Print was also developed for this digital heavy campaign.